CEOs from some of the Twin Cities region's biggest health care giants discussed how they're steering their organizations through an inflection point for the industry at the annual Minneapolis/St. Paul Business Journal Health Care Forum recently.

Pleasing a public that demands more convenient models of health care was a top topic. In fact, this "consumerism trend" has been the biggest driver at Rally, said CEO Karl Ulfers. The fastest-growing use of the Rally platform is price shopping, or seeing how much a health care visit will cost before it is booked.
 

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Read more: Keeping Up With the Shifts in Health Care (subscription required)

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